Exponential Rise in Direct-to-Consumer Testing Propels the Genetic Screening Market Past $20 Billion Valuation
The genetic screening landscape has been dramatically reshaped by the proliferation of direct-to-consumer (DTC) testing services. Once limited to clinical settings and complex procedures, genetic information is now accessible to the public through easy-to-use kits, primarily driven by curiosity about ancestry and personal health traits. This surge in consumer engagement has democratized genomic...
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