Patient-Centric Analytics Takes Off: Pharma Firms Leverage Digital...

a adăugat un sunet Health

2025-11-17 10:18:47 - Translate

Patient-Centric Analytics Takes Off: Pharma Firms Leverage Digital Health Data to Personalize Market Strategies

Pharmaceutical market research is undergoing a patient-centric revolution, as firms realize that understanding individual needs is key to commercial success. Digital health data—from wearables tracking glucose levels to apps monitoring medication adherence—provides granular insights into patient behaviors, preferences, and unmet needs. This shift is transforming market strategies,...

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