In off-highway equipment fleets, lubricant sourcing can occur via OEMs (original equipment manufacturers) or via the aftermarket. The dynamics in the Off Highway Construction Equipment Lubricant Market are shifting as fleets demand flexibility, cost optimisation and high performance across both channels.

OEM specified lubricants offer compatibility guarantees and maintenance support, but aftermarket options offer broader choice and often cost savings. However, the complexity of modern machines means that incorrect lubricant selection risks equipment life and warranty claims. As a result, many lubricant suppliers are aiming to straddle both channels—offering OEM-approved products and aftermarket value brands combined with service offerings.